NEW YORK -- For fans worried that Nike was going to give their favorite
NFL team's uniform an extreme makeover, full-blown Oregon style, no
need to fret.
Ben Roethlisberger still looked very much like a member of the Pittsburgh Steelers. Nobody would have mistaken Jermichael Finley for anything but a Green Bay Packer. And the Browns' jersey worn by Joe Haden was still brown.
Going
for a slightly sleeker but very familiar look, nfl jerseys supply the NFL unveiled its new
uniforms on Tuesday. Nike, the league's latest apparel maker, stayed
away from the wildly experimental designs it uses with the University of
Oregon, get-ups that sometimes make it hard to identify the Ducks.
"You look good, you play good," said Finley, Green Bay's star tight end. "Hopefully that kicks into effect this season."
Nike
put on a gridiron-themed fashion show at a Brooklyn film studio, with a
player from each of the 32 franchises modeling his team's new threads.
No, Big Ben and Brian Urlacher from the Bears didn't walk the runway.
Instead,
after a handful of Nike big wigs worked their way through a half-hour
presentation that could have been dubbed "The Making of the Uniforms,"
the players walked out onto an artificial turf-covered mini-field,
suited up from shoes to shoulder pads and lined up in four rows. After
the house lights went up, their helmets went on.
Commissioner Roger Goodell said the goal of the redesign was to combine "tradition with innovation."
"Some teams will lean more toward the traditions," Goodell said. "But
you can see here you can put innovation into the uniform without
changing the look, necessarily, about it."
In college football,nfl jerseys supply
flashy uniforms with non-traditional colors and patterns are all the
rage these days. Oregon, the alma mater of Nike founder Phil Knight, has
made the cutting-edge -- some would say over-the-edge -- look its
calling card. Nike outfits dozens of major college football teams and
while few have gone all in the way Oregon does, it seems dozens of
schools are at least dabbling in funky gear.
Those gloves that
create a school's logo when a player hold his hands together, palms out,
and which have popped up on campuses from Alabama to Notre Dame, will
now be on display at every NFL game. And, of course, available in stores
-- along with all kinds of new team gear from jackets to hoodies to
T-shirts.
But only the Seattle Seahawks,
who took the unveiling of the uniform as an opportunity to start a
rebranding campaign for the franchise, made significant alterations to
their uniforms, adding some neon green trim down the sides of the pants
and numbers
"I like the fact that there are teams that are pretty
much staying more in line with where they've been and there's other
teams that are starting to push a little bit more," Nike CEO and
president Mark Parker said. "We see that happen at the college level
perhaps even more aggressively, but I think you'll see the NFL evolving
and Nike being an exciting partner in actually helping make that
happen."
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